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The home service industry commands a significant market share in Google Ads. However, it also faces intense competition, necessitating continuous […]

A couple of years ago, when Facebook faced the challenge of tracking iOS visitors due to Apple’s restrictions, I was

While the title may seem unconventional, it actually represents my primary goal when setting up a new ad account. My

YES! You read that correctly. One savvy strategy we employ involves preferring Google My Business (GMB) over a traditional landing

I consider the everlasting tasks of a Google Ads professional, which constitute about 80% of their work on the ad

Improving the Quality Score of search keywords is often a challenging task for any Google Ads specialist. It’s a topic

One of the most deadliest updates from Google Ads was the introduction of close variants in search terms. This significantly

What distinguishes expert Google Ads professionals from novices is their ability to decipher metrics and make decisions accordingly. Metrics, much

I was reviewing a Google Ads account for a client whose business specializes in emergency roadside assistance and towing services.

In many instances, I encounter duplicate keywords, whether they exist in two different ad groups within the same campaign or