- When running any Google Ads campaign, you have the opportunity to incorporate audiences, either for narrowing(refinement) or just observation. The narrow audience option restricts ad displays just to the selected audience whereas the observation feature includes them solely for reporting purposes. (It’s baffling why this isn’t the default setting!)
- Invest ample time in selecting a broad range of observation audiences and sub-audiences. Subsequently, you can effortlessly apply these selections across all campaigns within your account.
- Once sufficient data accumulates, the revelations from analyzing these audiences will astonish you. To illustrate, certain segments of shoppers exhibit notably low Click-Through Rates (CTR); paradoxically, they also boast the highest conversion rates. How this phenomenon occurs?? Well, it remains elusive!
- These priceless insights prompt a more concerted focus on such audiences. This might involve devising automated rules to escalate bid percentages for successful audiences or excluding low performing ones.
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